Hi, I'm Julissa.
I'm a journalist-turned-product marketer creating narrative-driven marketing programs that help tech companies build product awareness and user loyalty.
View Projects
Product storytelling & content strategy
Content & asset development
Customer stories & references
Messaging &
positioning
Customer & market research
Integrated marketing campaigns
About Me
I specialize in marketing that highlights the customer voice, shares a unique brand POV, and tells a multi-product story. I translate complex ideas into clear, persuasive messaging with customer and industry insights, while simplifying processes to reduce headaches. Whether it's crafting product launch campaigns, running advocacy programs or writing about new research, I make the technical resonate with real people.
Experience
My work spans 15 years across product marketing, content strategy, brand storytelling and journalism, and has helped companies like Adobe and Dropbox build trust and create value. I’ve led customer stories to help sales close deals; created cross-channel campaigns to launch new products; crafted new content initiatives that drove leads and revenue; launched advocacy programs to create a pipeline of references; and driven operational efficiency for content and events.
Media outlets have also trusted me to tell stories at the intersection of tech, science and culture. My reporting has been featured in Popular Science, Smithsonian magazine, Texas Monthly, Bloomberg, BBC and The New York Times.
Key Accomplishments
  • Created targeted marketing campaigns, product messaging and content assets for the beta and GA launches of Adobe Express and Adobe Firefly, leading to an uptick in monthly active usage among B2B Creative Cloud users
  • Led Dropbox customer stories that contributed $570K+ in influenced ARR as part of key sales plays
  • Gathered 25 customer testimonials for three Tier 1 product launches at Dropbox that were used across cross-channel campaigns
  • Grew customer references at Dropbox by 67% in one year
  • Leveraged customer research and data insights to inform buyer personas, product positioning and messaging for launch of ADI’s cybersecurity service, resulting in 100+ leads in the first month
  • Led program management, asset development and analytics for Adobe's Make it. in 2024, a B2B global event series for creative leaders that highlighted AI-enhanced product workflows, which contributed more than $85M in pipeline growth
  • Developed content strategy, editorial planning and content creation for Adobe's bi-monthly B2B newsletter, reaching nearly 2 million Creative Cloud users and resulting in increased engagement
  • Launched an editorial content hub at ADI Global Distribution that contributed to more than $500K in revenue within the first four months
  • Co-created strategy of “Dropbox Champions” customer advocacy program to provide sales and marketing with a pipeline of customer references
Skills & Tools
SKILLS
Technical skills: Messaging & Positioning, Product Launches, Customer Interviews & Research, Writing & Editing, Content Strategy, Editorial Planning, Sales Enablement, Project & Management, Customer & Brand Storytelling, Competitive Analysis, Cross-Channel Campaigns, Analytics, Marketing Operations, AI-Enhanced Workflows
Soft skills: Cross-Functional Collaboration, Curiosity, Stakeholder Management, Adaptability, Data-Driven Problem Solver, Deadline-Oriented, Strategic Ideation, Customer-Centric Mindset, Entrepreneurship
TOOLS
Marketing: Salesforce, Adobe Analytics, Google Analytics, ReferenceEdge, Highspot, Gong, Marketo, Splash, CMS systems
Project & program management: Airtable, Workfront, Notion, Dropbox, SharePoint
Communication: Slack, Loom, Miro
AI: ChatCPT, ClaudeAI, Gemini, Gumloop
Resume

PDF file

View or download resume

187.4 KB

Projects

Marketing

View more

Brand Content

View more

Journalism

View more

Why Work With Me
15+ Years Experience
I have deep expertise working in B2B tech and media environments, with proven results across various industries and audiences.
Customer-Centric Mindset
I place customer needs at the center of every decision, ensuring strategies resonate with target audiences and drive engagement.
Strategic, Creative & Operational
Equal parts strategist, creative thinker and operational leader, I bring a holistic approach to every project I tackle.
Brands I've Worked With
Testimonials
Julissa took our organization to a new level of scale. Julissa built reference programs that improved pipeline by 67% YOY, created beautiful storytelling content that attributed to over $570K in influenced ARR and built the entire internal process and SLAs for engaging with customers for advocacy at Dropbox.
Bree Bunzel, Dropbox
Former Director of Marketing: Customer Marketing & Advocacy
Julissa was my go-to marketer who could jump in and add value to wherever I needed her at Adobe. She is highly skilled in understanding both content and event processes and has been at the forefront of taking overly complex workflows and making them simple and efficient.

Megan Gates, Adobe
Former Senior Manager of Event and Content Operations
What's so great about Julissa is that she brings a thoughtful, strategic process to whatever she does. She's all about telling a good story in a way that will accomplish business goals.

Trish Sammer, Atlassian
Former Content Strategist
Julissa is the rare combination of a creative mind with a tactical brain. She was excellent at distilling messages and stories into compelling copy and identifying creative solutions to long-standing problems.
Jessica Day, Dropbox
Customer Marketing Manager
Let's Work Together
I’m looking for a product or customer marketing role focused on driving product adoption and user loyalty through research and storytelling. Have an opportunity that’s a good fit? Let's chat!
Made with